Tagged: Online Journalism Review

Newspaper Web Sites Struggle to Attract Younger Readers

Newspaper Web Sites Struggle to Attract Younger Readers

Online editors who have managed to attract the elusive younger set make it sound so simple: Give them content they’ll want to read and forums online where they can meet and discuss things that matter to...

News Sites Experiment With ‘Dayparting’ by Tailoring Content

News Sites Experiment With ‘Dayparting’ by Tailoring Content

Online news sites have long noticed a troubling drop-off in visitors during the evening hours. Last year, several newspapers got together with Minneapolis-based Minnesota Opinion Research Inc. (MORI) to find out exactly what was going on. There was...