Back to the Future

Back to the Future

This article originally appeared in CMO (Chief Marketing Officer), an IDG magazine (which has since ceased publication). Jim Murphy learned about marketing to Chinese customers in bars. When he first came to China in...

Avoiding the Spin Cycle

Avoiding the Spin Cycle

For many journalists, public relations agents are the used car salesmen of the communications industry. They will do what it takes to get you to buy a story pitch — supply you with experts,...

The Web Factor

The Web Factor

The Internet is changing the playing field for both ad agencies and their clients White the Pioneer Valley still lags behind other areas of the country in terms of Internet marketing, it is expected...