Expat fills China’s TV gap online

Expat fills China’s TV gap online

Article originally appeared in The Hollywood Reporter. I love living in Shanghai, but there are three things I really miss about the U.S. I miss driving, though I’m sure I’ll change my mind once...

Newspaper Web Sites Struggle to Attract Younger Readers

Newspaper Web Sites Struggle to Attract Younger Readers

Online editors who have managed to attract the elusive younger set make it sound so simple: Give them content they’ll want to read and forums online where they can meet and discuss things that matter to...

News Sites Experiment With ‘Dayparting’ by Tailoring Content

News Sites Experiment With ‘Dayparting’ by Tailoring Content

Online news sites have long noticed a troubling drop-off in visitors during the evening hours. Last year, several newspapers got together with Minneapolis-based Minnesota Opinion Research Inc. (MORI) to find out exactly what was going on. There was...

Avoiding the Spin Cycle

Avoiding the Spin Cycle

For many journalists, public relations agents are the used car salesmen of the communications industry. They will do what it takes to get you to buy a story pitch — supply you with experts,...

Ethics and war

Ethics and war

Critics claim journalists go too far – and, sometimes, not far enough. Since Sept. 11, American journalists have been walking a fine ethical line. On the one hand, there are grim warnings about spilling...

Tips for that job hunt

Tips for that job hunt

When jobs are more scare, you might have to change your expectations According to Gary Green, looking for a new job has been harder than any photo assignment he’s ever had. But experts say...

The Bottom Line

The Bottom Line

Layoffs in the Newspaper Industry What’s ahead in the job market? As the U.S. economy slows down, journalists find their work – and sometimes their jobs — being sacrificed in the name of greater...

TV Tower Fire Sparks Net Use in Russia

TV Tower Fire Sparks Net Use in Russia

When a broadcast tower fire threw several Moscow TV stations off the air last week, many would-be TV viewers turned to the Internet. In some cases, traffic to news sites doubled from usual levels....

Tightening the Seams

Tightening the Seams

The future is multimedia, and journalists are quickly learning to tailor their work for different mediums Late last year, Chicago Tribune reporter William Gaines got together with the newspaper’s jazz critic, Howard Reich, to...

The Web Factor

The Web Factor

The Internet is changing the playing field for both ad agencies and their clients White the Pioneer Valley still lags behind other areas of the country in terms of Internet marketing, it is expected...