technology

Larger banks have edge in electronic CRM, report says

Larger financial institutions have an edge over small and nimble Internet upstarts in electronic customer relationship management (CRM), according to a new report released by Meridien Research in Newton, Mass. Larger institutions often have more experience with data analysis technologies and have already built data warehouses to track the huge amounts of customer data they’ve

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The Web Factor

The Internet is changing the playing field for both ad agencies and their clients White the Pioneer Valley still lags behind other areas of the country in terms of Internet marketing, it is expected to do a good deal of catching up in 2000. This will bring both opportunities and challenges for the region’s advertising

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