Online Journalism Review

News Sites Experiment With ‘Dayparting’ by Tailoring Content

Online news sites have long noticed a troubling drop-off in  visitors during the evening hours. Last year, several newspapers  got together with Minneapolis-based  Minnesota Opinion Research Inc. (MORI) to find out exactly  what was going on. There was good news and there was bad news. In a study  released in January, Rusty Coats, MORI’s director

News Sites Experiment With ‘Dayparting’ by Tailoring Content Read More »