Whatever you think of mixing international sports with China’s politics, the Beijing Olympic Games could prove a 17-day coming out party for the country’s media and entertainment industry.
Local production companies are furiously readying to capitalize if a boom materializes.
The Games, which begin 100 days from Wednesday, are expected to draw 5 million visitors — including 17,600 members of the international media — and generate more than the $1.5 billion in broadcast revenue earned in 2004 at Athens, official organizers said.
The sheer size of the event creates a need for logistical help. Local companies catering to the media industry are stepping up to provide everything from equipment rental and production services to translation and event management. The competition is stiff and the challenges numerous.