SHANGHAI – A California company has been chosen to manage China Central Television’s online ads during video broadcasts of the Beijing Olympics on CCTV.com.
ViDeOnline Communications will be the exclusive agent for the sale and distribution of video advertisements during CCTV.com’s online Olympic video broadcasts on its live and video-on-demand channels, company spokeswoman Ming Tian said.
The agreement “excludes video broadcasts via TV and other channels,” Tian said, adding that the Redwood City-based company also could package online ads for clients
CCTV.com will use ViDeOnline’s O8 Media Network to place the targeted ads for mainland China and Macau, potentially reaching the world’s largest online and mobile populations.
Financial terms of the deal were not disclosed.