Avoiding becoming part of that statistic requires good endpoint security and effective backups. But what if your defenses fail, your backups are inadequate, all attempts to restore the data fail, and you have to pay the ransom after all — what do you do?
First of all, get the ball rolling on improving your security. Second, if the ransomware includes a recommendation for where to buy the Bitcoins, take it with a grain of salt. These guys are, after all, criminals. They might steer you wrong.
Instead, go to a reputable exchange.
This article was also reprinted in Network World.