Analytics an uneasy balance between data collection and privacy

Advanced analytics, BI and AI are booming and can potentially offer great business benefits, but these technologies are extremely data hungry. Meanwhile, GDPR and other privacy regulations are forcing companies to re-evaluate how much data they collect and what they do with it.

One of those companies is Ruffalo Noel Levitz LLC, an Iowa-based enrollment and fundraising firm that works with around 1,900 campuses and nonprofits. The company touches 240 million prospective students and donors each year.

The company recently decided to invest in a formal data governance program to help ease the tension between data collection and privacy concerns.

“Compliance with data protection and privacy regulations is just one reason in a long list of reasons why,” said Alison Burchett, Ruffalo Noel Levitz’s associate vice president of product management and data governance.

Read full article at TechTarget’s SearchBusinessAnalytics.