Ethical data collection in the spotlight over new regulations

The California Consumer Privacy Act went into effect at the beginning of the year and enforcement will begin this summer. But certain Californians aren’t waiting for the regulators to step in with fines.

CCPA allows individuals to sue companies that violate the law, and Salesforce and children’s clothing company Hanna Andersson have already been hit with class action lawsuits related to data breaches.

Read full article at TechTarget’s SearchBusinessAnalytics.