Key considerations for choosing embedded analytics tools

Rajesh Gill has just a couple of people to help him manage analytics for a billion-dollar product. For the associate director of forecasting and business analytics at pharmaceutical giant Amgen, when it comes to embedding analytics in applications aimed at internal users, including marketing executives, creating everything by hand wasn’t an option.

“We didn’t have the capability to build everything from scratch,” he said. “We have a lean team. We’re a pharma company — we’re biotech — we’re not in the technology space.”

Instead, he said, Amgen wanted an off-the-shelf product that would be simple to deploy and provide the features that end users wanted but also offer additional capabilities for power users.

Read full article at TechTarget’s SearchBusinessAnalytics.