Traditional business intelligence platforms are designed to be used by expert users, data scientists or statisticians. These valuable employees wind up spending too much time producing routine reports, and access to key data and insights is limited and slow.
Embedded analytics upends this paradigm, putting analytics inside the applications end users spend their time in. James Housteau, data scientist at Capgemini, said embedded analytics gets the information to the difference-makers.
“The key word there is embedded,” Housteau said. “It is getting the analytics into the hands of those who can make it actionable.”
According to a 2021 survey of software developers and IT leaders by Reveal BI, nearly half of companies saw an increase in the use of data and analytics in the previous year — only 15% reported a decrease.