media

Tightening the Seams

The future is multimedia, and journalists are quickly learning to tailor their work for different mediums Late last year, Chicago Tribune reporter William Gaines got together with the newspaper’s jazz critic, Howard Reich, to do a piece about jazz legend Jelly Roll Morton. They wrote the article, and it ran in the paper. If it

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The Web Factor

The Internet is changing the playing field for both ad agencies and their clients White the Pioneer Valley still lags behind other areas of the country in terms of Internet marketing, it is expected to do a good deal of catching up in 2000. This will bring both opportunities and challenges for the region’s advertising

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