When I last wrote about gamification, in June, my opinion was that it was a big fat scam, as you can see in Gamification in the Workplace Is a Fad.
Management would give out badges and post videogame-style leaderboards, and employees would magically start to work harder for no additional money. Yeah, right.
It’s well known in business that whenever you pay attention to something, it improves. Any management fad, no matter how silly, will usually result in short-term improvements simply by the fact that management is paying attention to what employees are doing. It’s the business equivalent of the placebo effect.