Can badges and scoreboards really make employees work harder, for no extra pay? Or will IT departments be stuck spending time and money “gamifying” work processes – only to have to undo everything once the fad has run its course?
According to Gartner analyst Elise Olding, 25% of all redesigned processes will include some form of gamification by 2015.
And the size of the gamification market – estimated at around $100 million last fall – will grow to more than $2.8 billion by 2016, according to M2 Research. The company also predicts that the enterprise segment will account for a quarter of that total, the single largest market segment.
But companies need to make sure they avoid the pitfalls of corporate gamification.