How to successfully add game features to corporate processes
Can badges and scoreboards really make employees work harder, for no extra pay? Or will IT departments be stuck spending time and money “gamifying” work processes – only to have to undo everything once the fad has run its course?
According to Gartner analyst Elise Olding, 25% of all redesigned processes will include some form of gamification by 2015.
And the size of the gamification market – estimated at around $100 million last fall – will grow to more than $2.8 billion by 2016, according to M2 Research. The company also predicts that the enterprise segment will account for a quarter of that total, the single largest market segment.
But companies need to make sure they avoid the pitfalls of corporate gamification.