Life is tough if you’re a criminal.
Sure, one big score can set you up for life. If you’re smart and disciplined, you can retire early. But the flip side of that is that the smart and disciplined cybercriminals cash out and retire early, leaving you with an increasingly undisciplined and dumb selection of partners to work with.
Then, if you’re in the business of selling malware, botnets, and other illegal goods and services, you’ve got to do some sales and marketing, to make it easier for your customers to find you. The flip side of that, of course, is that the easier it is for you customers to find you, the easier it is for the authorities as well.