T-Mobile caught in crossfire of war over injected ads

UPDATE: Flash Networks comments have been added to the original story.

LAS VEGAS – An ongoing conflict between website owners and ad injectors who place unwanted ads on those websites has just flared up into full-blown war, with advertisers and carriers caught in the crossfire.

Take, for example, T-Mobile, which is proudly named as a customer by Flash Networks, a company that brags about creating “new monetization opportunities” for mobile operators when it “inserts the most relevant engagement display into the selected webpages.”

This seems to have been a surprise to T-Mobile. Cynthia Lee, the company’s senior digital media manager, adamantly denied that T-Mobile was using Flash Networks to inject ads into webpages it was serving up to mobile customers.

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