UPDATE: Flash Networks comments have been added to the original story.
LAS VEGAS – An ongoing conflict between website owners and ad injectors who place unwanted ads on those websites has just flared up into full-blown war, with advertisers and carriers caught in the crossfire.
Take, for example, T-Mobile, which is proudly named as a customer by Flash Networks, a company that brags about creating “new monetization opportunities” for mobile operators when it “inserts the most relevant engagement display into the selected webpages.”
This seems to have been a surprise to T-Mobile. Cynthia Lee, the company’s senior digital media manager, adamantly denied that T-Mobile was using Flash Networks to inject ads into webpages it was serving up to mobile customers.