Retailers were supposed to start accepting chip cards last October, but a year past the start of the EMV liability shift, two-thirds still haven’t done so.
Only 2 million merchants, representing 33 percent of the industry, are actively accepting chip cards, according to a data released by MasterCard earlier this month. This is up from 1.4 million in June.
The rest are liable for in-person payment fraud. Before last October, merchants were not liable for fraudulent purchases at physical locations, only for “card not present” purchases such as those made on ecommerce sites.