Online Journalism Review

Online editors who have managed to attract the elusive younger set  make it sound so simple:  Give them content they’ll want to read and forums online where they can meet and discuss things that matter to them Ever since Mike Noe got to the  Rocky Mountain News  in 1999, he?s noticed the youth readership numbers …

Newspaper Web Sites Struggle to Attract Younger Readers Read More »

Online news sites have long noticed a troubling drop-off in  visitors during the evening hours. Last year, several newspapers  got together with Minneapolis-based  Minnesota Opinion Research Inc. (MORI) to find out exactly  what was going on. There was good news and there was bad news. In a study  released in January, Rusty Coats, MORI’s director …

News Sites Experiment With ‘Dayparting’ by Tailoring Content Read More »