The fraud rates for online ads are scary, with advertisers losing billions of dollars each year.Last week, Pixalate released a report showing that 35 percent of U.S. desktop ad impressions sold through programmatic advertising networks are fraudulent. Programmatic ads are those purchased through online networks, often through automatic bidding systems, instead of directly from individual publishers.U.S. advertisers spent more $25 billion on programmatic online ads last year, meaning that about $8 billion is lost to fraud.
Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China.
In an attempt to reduce online credit-card fraud, Visa U.S.A. in San Francisco announced 10 "commandments" for online merchants to guard its cardholders' information. And,…
