Last year, folks spent more than $7 billion on virtual goods, according to research firm In-Stat .
Crazy, huh? Why would people spend so much money on stuff that doesn’t exist?
I, myself, would never pay extra to get a computer-generated fish in a new color for my iPhone fish tank. The green “exotic” fish doesn’t have more intrinsic value than the blue “starter” fish. They’re both just collections of pixels.
So why are people shelling out the big bucks for fancy virtual fish, rare virtual plants, and extinct virtual birds?
The full article at Internet Evolution.