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7 ways synthetic data creates business value

Jun 25, 2025

Synthetic data has long been used to create larger training sets for AI while preserving privacy and protecting sensitive information. But its use has historically been limited to companies able to afford data scientists. Generative AI is changing all that.

Artificial Intelligence

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    How cybersecurity leaders can defend against the spur of AI-driven NHI

    Non-human identities were already a challenge for security teams before AI agents came into the picture. Now, companies that haven’t come to grips with this problem will see it become even more critical.

    How cybersecurity leaders can defend against the spur of AI-driven NHI
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    Top 9 generative AI use cases for business

    Advanced chatbots, digital assistants, and coding helpers seem to be some of the sweet spots for gen AI use so far in business.

    Top 9 generative AI use cases for business
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    7 ways synthetic data creates business value

    Synthetic data has long been used to create larger training sets for AI while preserving privacy and protecting sensitive information. But its use has historically been limited to companies able to afford data scientists. Generative AI is changing all that.

    7 ways synthetic data creates business value
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    Agentic AI: 9 promising use cases for business

    Organizations are deploying the ever-advancing technology to assist with software programming, create advanced business intelligence, and automate customer support and HR functions.

    Agentic AI: 9 promising use cases for business
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    Digital twins combine with AI to help manage complex systems

    Digital twins have historically been used to better understand the workings of computer chips, factory floors, or complex machines like jet engines. But the turbo boost they get when combined with AI gives organizations exponentially more power.

    Digital twins combine with AI to help manage complex systems
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    AI gives superpowers to BEC attackers

    Attackers use business email compromise to pretend to be company executives, vendors, or other trusted parties and trick employees into sending them money. AI makes these attacks more effective — but also puts new tools in the hands of defenders.

    AI gives superpowers to BEC attackers
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    Network bloat: AI-driven data movements cause cloud overspend

    A significant percentage of enterprise cloud network spending is wasted, due to preventable mistakes and manual processes, and the recent spike in AI deployments is adding to the problem.

    Network bloat: AI-driven data movements cause cloud overspend

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About

Maria Korolov is an award-winning technology journalist who covers artificial intelligence, cybersecurity, and quantum computing.

CONTACT

The best way to reach Maria Korolov is by email at [email protected].

Latest Quantum Computing Articles

Latest Cybersecurity Articles

AI gives superpowers to BEC attackers

Attackers use business email compromise to pretend to be company executives, vendors, or other trusted parties and trick employees into sending them money. AI makes these attacks more effective — but also puts new tools in the hands of defenders.

Latest Blog Posts

Maria and Fons on the radio

Dec 8, 2010
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My business partner Fons Tuinstra and I were interviewed today by David Iwinski of American Entrepreneur Radio on his The International Capitalist best two-way radio…

The Media versus Marginal Cost

Jul 13, 2010
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If you have two companies producing the same product then, over time, the price to the consumer will eventually start to hover just above the…

Free content isn’t killing journalism

Jun 29, 2010
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Another one of our clients — a Wall Street newspaper — shut down publication this month. A couple of staffers were reassigned, the rest laid-off.…

Two paths from DabbleDB

Jun 29, 2010
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Over the past few years, my company has become very dependent on DabbleDB, an online relational database run by a Canadian startup — since sold…

Working in the sun

Jun 25, 2010
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I do not, normally, consider myself a low-energy person — I am, after all, running two companies (Trombly International and the China Speakers Bureau) and…

Migrating away from DabbleDB

Jun 12, 2010
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DabbleDB, the online relational database platform that our company runs on, has been bought by Twitter. And, according to Dabble’s founders, Twitter has no interest…