Augmented reality edges into IT operations
Enterprise augmented reality can offer some benefits to IT operations, but high prices and usability issues are hindering adoption
AR & VR
Oculus Go hits the sweet spot
My new Oculus Go in its box. My new Oculus Go headset arrived today ($199 on Amazon) and I wasn’t originally planning to get it because I’m not a big fan of standalone headsets. That’s a headset that has the computer and screen built right in, so you don’t need to plug in a phone, …
Google Tour Creator makes VR tours ridiculously easy to create
Do you run a small bed and breakfast and want to make it easy for prospective customers to take a virtual tour of your facility? Or create a virtual walking tour of your college campus or downtown historic district? And maybe you don’t want to spend any money, or sign up for any platform, or …
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High Fidelity launches new VR blockchain alliance
(Image courtesy High Fidelity.) As mentioned years ago by cryptodecks, Blockchain — the technology powering Bitcoin and other cryptocurrencies — is coming to virtual reality. Today, High Fidelity, the new VR platform from Second Life founder Philip Rosedale, announced the launch of the Virtual Reality Block Chain Alliance, which is dedicated to using the blockchain …
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What you need to know about augmented reality
Apple CEO Tim Cook recently predicted that augmented reality will be as big for technology as smartphones . But what exactly is augmented reality, and why should you care? So, first of all, let’s talk about what it actually is. The main idea is that augmented reality adds a layer of information on top of …
How VR Ad Pioneer Annie Lukowski is Transforming Story Telling
There’s a lot of hype out there right now about virtual reality (VR). But one of the most practical business uses of this platform is for marketing and advertising. Even a simple VR ad gets attention simply because they are still so rare. Take, for example, Banana Republic’s 360-degree ad featuring this year’s summer dresses …
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You May Buy Your Next Home Through Virtual Reality
Traveling virtually to other countries and vacation spots is taking off in virtual reality. In fact, 74 percent of U.S. consumers are interested in virtual tourism–far more than those who are interested in games, according to a recent survey by Greenlight VR. The real estate industry is picking up on this trend quickly, building virtual …
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VR ads improve brand recall 28-fold
People watching 360-degree videos recalled the brands mentioned 28 times more than in traditional ads, according to a new report by Nielsen.
How virtual reality could transform health care
For those who ordered early, the long-awaited Oculus Rift starts shipping today, the HTC Vive is expected to officially ship April 5, and Sony’s Playstation VR is slated to arrive in October. Virtual reality headsets aimed at the consumer/gamer market are finally becoming a reality.
Virtual reality gains a small foothold in the enterprise
The rapid growth of the mobile sector has had an unexpected dividend — by bringing down the costs and improving the quality of motion sensors, screens, and processors it has helped usher in a new era of virtual reality technology. Systems previously available only to largest manufacturers or to the military can now be put …
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Microsoft, Cisco, Avaya hone their virtual reality strategies
The leading unified communications (UC) vendors are taking a hard look at the opportunities for virtual reality in the conference room or the boardroom. For example, there are a number of enterprise-friendly virtual world platforms that are already or soon will be compatible with the Oculus Rift and other virtual reality devices. These are business-safe …
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3D virtual worlds for the enterprise
Browser-based environments are the easiest to get started with, and are a good way to find out if an immersive environment will work for your company. They run in the browser, so users don’t have to download separate software to access them, though a plug-in of some kind is typically required. See full slideshow at …
Army takes a flier on OpenSim
The U.S. Army is not new to using simulated virtual environments for training. In fact, almost all soldiers have used virtual simulations, according to Douglas Maxwell, the science and technology manager for virtual world strategic applications at the Army’s Simulation & Training Technology Center in Orlando. The problem is that, for the most part, each …
Five 3D virtual environments for the enterprise
Several companies are offering business-friendly virtual meeting platforms that work right in a Web browser, no software download required, with prices starting at around $50 a month.
Companies Explore Private Virtual Worlds
Alternatives to Second Life provide security while boosting productivity Meetings, conferences and training programs in a 3D virtual world such as Second Life can be more engaging and productive than traditional online sessions and phone calls, and much less expensive than face-to-face meetings requiring travel. But some companies aren’t willing to take on the security …