virtual environments

Changing direction

The world seems to have hit a tipping point when it comes to immersive environments, and the pace of change is exploding. These changes have been dramatically reflected in the readership of this site…

Review: Google’s Daydream View, The Most Immerse Mobile-based VR Headset Today

Google Daydream View – VR Headset (Slate) New From: $89.99 in Stock Used From: $89.99 in Stock Google’s Daydream View virtual reality headset arrived this month, with a big splash. The headsetonly works with the latest Android Nougat smartphones which, right now, are only the Google Pixel and Pixel XL, and the Lenovo Moto Z …

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How VR Ad Pioneer Annie Lukowski is Transforming Story Telling

There’s a lot of hype out there right now about virtual reality (VR). But one of the most practical business uses of this platform is for marketing and advertising. Even a simple VR ad gets attention simply because they are still so rare. Take, for example, Banana Republic’s 360-degree ad featuring this year’s summer dresses …

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